During a recent search on YouTube while trying to find information on how to sell my self-published books, I came across Emeka Ossai, a charismatic young man originally from Canada who now lives in Mexico (I believe). In my opinion, Emeka is the last person you should spend your money with, if you take writing seriously.
Emeka does a series on YouTube on how he lives a passive income lifestyle through publishing on Amazon. He claims that he wants to help other authors reach the same success he has, and to do this, he offers some free guides and courses the author has to pay for.
During an email conversation in which I confronted Emeka about the errors in his free guide, he wrote, “Why do you think I don’t write my books? I’m not an author, I hire people (ghostwriters) to write my books for me and I publish them under pen names. I’m a publisher not an author.”
Summed up, this is Emeka’s business plan that he sells to self-publishers: hire a ghostwriter from Upwork or another site, publish your book with great keywords and swap reviews with other writers and sell your books. Basically, if you’re a serious writer like me, Emeka’s course isn’t for you. His course is for people who want to make some quick cash by publishing something they got from someone else.
Not to be misunderstood, there’s nothing wrong with hiring a ghostwriter. But when your goal is to use double-talk like Emeka and prey on self-publishers, it’s wrong.
For instance, in my recent emails with Emeka, he claimed to have published over one-hundred books under various pen names. When I challenged him, he named one book that I doubt made any money. When I challenged him on this, he wrote, “I already told you that was my 2nd book ever that book is shit.” He then directed me to watch his videos for the names of other books. I watched a bunch of his videos, but I haven’t heard one name of a book yet.
Emeka is all smoke and mirrors. He claims to have had so much success self-publishing, yet there is no proof of it. He gathers self-publishers for his upcoming “annual” Cancun retreat/summit and have them pay a ridiculous sum of money to participate. He claims to have the key to self-publishing success, but he is really just a charlatan using a bunch of videos to entice self-publishers who want to share their work with the world and make some money in the process as they deserve.
Emeka isn’t a “successful” self-publisher. All he knows is black hat tactics and rhetoric. Don’t spend your money with him. Everything he’s telling you, other successful self-published writers like Joanna Penn, Sean Platt and Johnny B. Truant tell you for free, and they can be trusted. Joanna Penn even opens her books to show you her sales.
Steer clear of Emeka Ossai.